It looks like Doc Martnes have ran out of ideas for good advertising campaigning and decided to use dead punk rock icons as for people to purchase their product. When i first heard of this idea I thought it was kind of amusing but after seeing these photographs and giving more thought about it, I find it a stupid and unoriginal idea. This campaign is about as bad as Nike trying to rip off a Minor Threat cd cover trying to push their new skate shoes around the same time last year. Saatchi & Saatchi writer, Andrew Petch, attempts to explain the campaign: "We wanted to communicate that Dr. Martens boots are ‘made to last’ and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic..
The photo above is Joe Strummer from the Clash and Joey from the Ramones, probally the only punk rock icon out of the four individuals used I actually give two shits a bout. I was never a fan of Nirvana or the Sex Pistols. Of course Kurt Cobain and Sid Vicious where used in this campaign.
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